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NEWS : CX Firm Qualtrics To Launch Singapore Data Center

Qualtrics aims to open a new data center in Singapore as the company continues its expansion efforts across Southeast Asia.

Qualtrics, a customer and experience management firm, will launch the data center to serve as the ‘default location’ for customers and users in the Southeast Asia region.

That will also allow in-region customers to comply with local data sovereignty and security requirements for their businesses.

“To successfully move forward from the events of 2020, businesses and governments must be able to quickly listen, understand, and act on the expectations of customers, employees, and the wider market,” comments Qualtrics head of Southeast Asia, Mao Gen Foo.

The data center opening is part of the company’s mission to help organisations manage four core business experiences: brand, customer, employee, and product.

“With the opening of a dedicated data center for Southeast Asia in Singapore, Qualtrics is well-positioned to help businesses and governments improve the customer and employee experience they deliver. Our continued and substantial investment demonstrates our long-standing commitment to building the XM category in the region, giving local businesses the competitive advantage needed to continue competing on the global stage,” says Foo.

Qualtrics also plans to grow its local team by at least 50% during 2021 to address the increasing demand for experience technologies in the region.

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